![]() To achieve the right alignment architecture in a composition or branding asset, designers need to think about the proximity, size, and positioning of each design element. Good alignment in graphic design makes an image look more professional, and appeals to the human eye. This ensures nothing seems “out of place” in the wider aesthetic. The concept of alignment requires designers to consider the various aspects of a page or composition as part of a whole. It ensures the elements in a piece are orderly, structured in a visually pleasing format, and designed to illicit a specific response. Simply put, alignment is the tool used by graphic designers to achieve synergy and flow in a composition. Today, we’re going to take a deep dive into the alignment principle of design, exploring what it means, how it works, and why it’s so valuable. You’ll need a knowledge of alignment in design if you’re going to create logos, marketing materials, websites, or virtually any other visual asset. While alignment is only one of the principles designers adhere to when creating their compositions, it’s one of the most important concepts to master. Alternatively, if you can achieve true visual alignment with your design choices, you can create an aesthetic hierarchy which manipulates your viewer’s experience of a piece. Without alignment in design, a composition will often look chaotic, out of place, or simply unprofessional. Principles of design alignment encourage creative experts and designers to examine how the various elements of a page interact and relate to eachother. ![]() Alignment in graphic design is one of the fundamental principles of design, responsible for guiding a successful composition. ![]()
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